Get the latest gossip
Power of Fandom: A Special Report
Insights for marketers on U.S. entertainment franchise fans and how to reach them in a fragmented media landscape
In today’s media landscape, it’s more exciting than ever to be a fan and engage with franchise characters and stories — not just through the traditional mediums of movies and TV but across , video games, podcasts, in-person experiences and more. These aim to provide entertainment industry marketers and decision-makers across theatrical, consumer products, theme parks, licensing and more with defining information about fans, including how they engage and how best to reach them. The Harris Poll conducted the 30-minute survey online May 19-24, 2023, among a sample of 10,080 U.S. adults 18-60 who did not work in a competing industry and had spent time in the previous six months shopping, searching, streaming or doing specific activities.
Or read this on Variety