Get the latest gossip
Post-Screening Movie Hype Tweets, Decoded
Using this week’s Gladiator II reactions as a guide, here’s a dictionary for common phrases.
Over the past week, Paramount unveiled Ridley Scott ’s Gladiator II to a handpicked audience of journalists and influencers, many of whom duly partook in a cherished awards-season tradition: the post-screening hype tweet. For instance, someone there might write of The Substance, “i would fuck up those directions so bad.” It’s a tricky tonal balancing act to come off as the world’s wittiest and most disaffected cinephile, but thankfully, the goal of a post-screening hype tweet is simpler. While it remains to be seen whether the film has enough heft to land the big trophy — some may find it ill equipped for its attempts to engage with contemporary political debates — the festival crowd-pleasershould slot comfortably into a whole host of categories.
Or read this on VULTURE