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Popular ice bath company endorsed by Chris Hemsworth collapses and owes millions in debts and unfulfilled orders

Odin Ice Baths, a prominent luxury wellness company endorsed by Chris Hemsworth, has entered administration, leaving a trail of nearly $6million in debts and unfulfilled orders.

Founded 13 years ago by Jonathan James Clare, Odin Ice Baths gained popularity for its therapeutic benefits, attracting a loyal customer base that included high-profile figures like Hemsworth. It is a staggering blow for the small company that once boasted the endorsements of some of the biggest names in wellness - including Hemsworth, Mark Wahlberg, Amanda Nunes and F1 driver Lewis Hamilton. Founded 13 years ago by Jonathan James Clare, Odin Ice Baths gained popularity for its therapeutic benefits, attracting a loyal customer base that included high-profile figures like Hemsworth

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