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Poppy Delevingne commands attention in a plunging silver gown as she leaves Hotel Martinez during the 77th annual Cannes Film Festival

Poppy Delevingne cut a glamorous figure as she left the Hotel Martinez during the Cannes Film Festival on Tuesday evening.

And the brand opted to go full circle by choosing London as its main focus in acknowledgement of founder Guccio Gucci, who moved to the city from his native Florence in the late 1800s. Guests including Kate Moss, her model daughter Lila, fashion-conscious pop star Dua Lipa and the equally stylish D aisy Edgar-Jones were also on hand to celebrate the brand's new collection. There are two honorary winners this year: George Lucas of 'Star Wars' and ' Indiana Jones' fame, and Japanese animation legend Studio Ghibli, the first group to receive the prize.

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