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Pophouse Raises $1.3 Billion to Acquire and Innovate Music Rights
Pophouse Entertainment raised a total of 1.2 billion euros ($1.3 billion) to invest in acquiring catalogs and experiences around those music rights.
Founded by by ABBA member Björn Ulvaeus and Conni Jonsson, of the Swedish global investment firm EQT AB, Pophouse has been acquiring the publishing, recording and name, image and likeness rights to iconic pop catalogs and then building entertainment experiences around them, through theatrical and virtual shows, museums and movies. Pophouse’s playbook has been at work through productions like The Avicii Experience, a tribute museum to the late dance music producer that opened in his hometown of Stockholm, Sweden, in 2021; Mamma Mia! Jonsson recruiting Sundin to helm Pophouse with the intention of taking advantage of the external business opportunities music rights present in the streaming era.
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