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Popeyes Hopes First Super Bowl Commercial Gets Fans to Take Wing(s)
Popeyes first Super Bowl commercial will tout the permanent addition of spicy wings to the restaurant chain's menu
Viewers of CBS ’ February 11 broadcast of Super Bowl LVIII will in the first quarter see the first Big Game commercial in the restaurant chain’s history – all aimed at getting the crowd to have a hankering for chicken wings rather than something else. “We knew that wings was the fastest growing category in chicken,” says Siddiqui, “We have seen the success of competitors in the market.” But Popeyes “needed to make sure it was right,” he says, testing concepts. When the chain tested Ghost Pepper Wings in 2023 on a limited basis, executives planned to sell the product for six to eight weeks, but “sold out in two,” says Sidiqui, “We knew we had something special.”
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