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Pop-Loving Beauty Brand E.l.f. Cosmetics Launches Production Arm
Cosmetics brand e.l.f., producer of viral Super Bowl spots and original music, announces now in-house production division.
Brands in that space have increasingly been founding in-house production divisions to create and collaborate on content that moves past traditional advertising — and further into worlds like art house film and urgent digital culture. That includes two Super Bowl spots over the past two years — one at the height of Jennifer Coolidge ’s “White Lotus” fever, and the other a gathering of the “Suits” cast with Judge Judy, all in the celebration of makeup. announced the release of a bespoke music project called “Get Ready With Me.” The original album features artists including Betty Who and Charlotte Rose Benjamin.
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