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Pool Party Elevates Allison Belair to Head of Digital (EXCLUSIVE)
Pool Party Creative, a fast-rising creative agency known for its bold campaigns, has officially named Allison Belair as Head of Digital.
Founded in late 2019 by industry veterans Tommy Gargotta and Seth Byers, Pool Party has grown from its traditional theatrical A/V roots into a digital-first creative powerhouse, producing campaigns for major entertainment properties across film, streaming, and television. The agency has built a reputation for smart, impactful campaigns rooted in culture and craft for clients including Disney Animation, Hulu, 20th Century Studios, Disney+ and Warner Bros. Byers is a global strategy expert with decades of experience leading creative and franchise campaigns for major studios including Universal, Sony and Miramax.
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