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Politico Bets on New Podcast Push to Take on TV’s Sunday News Cycle
Politico is investing more heavily in podcasts, and hopes 'The Conversation' with Dasha Burns can grab some of mainstream TV's Sunday news audience
The political-news outlet recently launched a new podcast with former NBC News correspondent Dasha Burns, and would like the show, “The Conversation,” to vie with the nation’s Sunday programs in more direct manner. Separately, the NBC News executive who had been tasked with oversight of “Meet the Press,” Carrie Budoff Brown, has returned to Politico, where she once served as editor in chief. While podcasts have historically appealed to a younger audience, Sheikholeslami, herself a former CEO of New York Public Radio, believes the format is crucial if Politico is to draw additional engagement form its current aficionados.
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