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Political Campaigns Turn To Grammys, Super Bowl And Other Live Events To Reach The Elusive Voter
Candidates are still turning to traditional TV for a big bulk of ad spend
A few examples: Nikki Haley’s campaign has contracts for time during the kickoff on CBS stations in Charleston and Columbia, as she seeks a better-than-expected showing in the South Carolina primary later this month, according to records filed with the FCC. Take as an example CBS’s Philadelphia station: According to the contract filed with the FCC, the Biden campaign bought the Grammy time for $6,000; that’s compared to $80,000 for a spot that ran during the previous week’s AFC championship. The Biden campaign also bought time during the Grammys at stations in Phoenix, Atlanta, Detroit, Raleigh, NC, Las Vegas and Milwaukee, all markets located in battleground states, according to FCC records.
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