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Podcast Pay Dirt: Why Top Hosts Like Joe Rogan, Kelce Brothers, Alex Cooper Are Landing Big-Bucks Deals
Nine-figure pacts for top podcasters like Joe Rogan, the Kelce brothers and Alex Cooper reflect fierce competition in the growing sector.
When the audio giant dove into podcasting in 2019, it spent hundreds of millions of dollars snapping up studios and tech companies, as well as signing deals with big names including Rogan, Cooper and Shepard to make their shows available exclusively on Spotify. Regarding speculation Stern may not renew, SiriusXM content chief Scott Greenstein said on the company’s April earnings call, said that if a “singular talent” opts to retire, “you come up with a strategy of what is your current demo and your target audience and you look at what would be best suited for that at any given time.” “New Heights,” which debuted at the beginning of the NFL’s 2022-23 season, quickly gained a fan base for the Kelce brothers’ comical banter about football, their everyday lives and topics spanning everything from PB&Js to UFOs.
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