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Plimsoll Prods. Launches Digital Division, to Be Run By Longtime Exec Ged Mansfield (EXCLUSIVE)
Plimsoll Prods. is launching a new digital division, to be run by longtime exec Ged Mansfield.
Mansfield, who will serve as creative director of development and digital, will report to Plimsoll USA head Alan Eyres. According to Plimsoll, the new division “will develop digital formats and explore emerging technologies, looking at responsible uses for generative AI to empower creatives.” Mansfield will utilize the company’s programming archive and library footage that includes natural history, adventure, documentary, and factual entertainment, and work with ITV Studios’ digital content label Zoo 55, which manages Plimsoll’s presence on YouTube and FAST channels.
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