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Playboy Rejects Cooper Hefner's $100 Million Offer to Buy Company, Says It 'Substantially Undervalues' Assets

Playboy Group rejected Cooper Hefner's "unsolicited" $100 million offer to buy the company, adding that the offer "substantially undervalues" the assets.

Hugh Hefner’s 33-year-old son said the brand has “been managed to a state of potentially nonexistence” Cooper Hefner (center) The Cosmopolitan of Las Vegas on July 28, 2018 (CREDIT: Getty Images)

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