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Pitbull Is Paying Over $5 Million to Name Florida International’s Football Stadium After Himself

Pitbull bought the naming rights to Florida International University's football stadium, donning the location Pitbull Stadium for the next five years.

The rapper has locked into a deal with the Miami-based academic institution that grants him naming rights to its football stadium for the price of $1.2 million per year, as well as some social obligations. The Florida International University board of trustees approved the five-year deal on Tuesday, with an option to extend the name for another five years. Pitbull’s yearly obligations as the stadium’s namesake include a minimum of 12 social media posts about the university, as well as at least one appearance at a fundraising event for an athletic team at the school.

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