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Picturestart’s Erik Feig On Navigating The Low Tide In Indie Film

Picturestart's sale of horror film 'Together' at Sundance marks the latest in a string of notable deals put together by the company formed by Erik Feig.

While the company that launched just before the pandemic didn’t initially have high aspirations to be in the indie festival arena, Together marked Feig’s fourth big Sundance deal. Not only was it creatively interesting and intriguing, not only did I love the idea that Dave and Ali were in it together, but, from a clinical perspective, this is a very clear, high concept, a unique spin on a genre that we know is commercial in the marketplace. I worked on Jon Chu’s directorial debut Step Up 2, Stephen Chbosky’s The Perks Of Being A Wallflower and Jonathan Levine’s 50/50 and Warm Bodies].

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