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Pharrell Williams showcases American western for Louis Vuitton collection
Autumn/winter show at Paris men’s fashion week pays tribute to Native Americans and black cowboys
On Tuesday night, during Paris men’s fashion week, Williams officially unveiled his autumn/winter 2024 collection in front of a star-studded audience that included the actors Bradley Cooper and Carey Mulligan, the rapper Lil Yachty and the K-pop band Riize. The “yee-haw agenda” that aims to correct this narrative and reassert visibility has been boosted by a recent string of pop culture moments including Beyoncé’s Renaissance tour in which metallic cowboy hats became a fan fixture. Many of the accessories were made in collaboration with Native American artists from the Dakota and Lakota nations such as blankets that featured parfleche motifs and Speedy bags adorned with hand-painted desert flowers.
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