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Pharrell Williams kicks off Paris fashion week with Louis Vuitton streetwear


The luxury collection, created in partnership with Nigo, brings varsity jackets, abstract camo and wide-leg silhouettes to the Louvre catwalk

Held in a giant purpose-built mirrored box placed directly in front of the Louvre pyramid, models walked around a mauve-coloured catwalk upon which sat 24 vitrines showcasing an eclectic selection of items including sneakers, T-shirts, a boombox and gold Blackberry phone. Three decades later he revisited the idea, plastering bags with cut-out facial silhouettes of himself and Williams and paying homage to the brand’s Parisian roots by scribbling others with the words “Pont Neuf” and “Since 1854”. At Tuesday night’s Paris fashion week show they sat in the front row alongside the actors Adrien Brody and Bradley Cooper, the basketball player Victor Wembanyama and members of the K-pop band Got7.

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