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Phantogram Is Glad the Band Started Before TikTok Changed Music Discovery
Phantogram is glad they started before TikTok changed music. Listen to the interview with Billboard's 'Behind the Setlist' podcast.
Sarah Barthel of Phantogram is glad the band got its start before short-form video apps became the de facto route to break new music. “It’s really hard for me to understand TikTok,” she tells Billboard ’s Behind the Setlist podcast ahead of a headlining tour supporting the album Memory of a Day that runs through Feb. 28 in Los Angeles. Formed in 2007 in upstate New York, Phantogram began building a career at a time when social media was in its infancy, the iPhone was less than a year old and album sales hadn’t yet cratered.
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