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PGA’s Produced By Conference Tackles AI and Deepfakes, Shrinking Budgets and Finding ‘That Line’ Not to Cross as a Producer


The Producers Guild of America's 14th annual Produced By conference drilled down into issues ranging from shrinking budgets to AI and deepfakes.

Ghaith Mahmood, partner at Latham & Watkins specializing in AI-related legal issues, walked the crowd through the intricacies of where copyright protection starts and ends for content at the moment. With the tech innovations of generative AI, powered by mind-boggling computing systems, He noted that legal eagles are eagerly awaiting a report expected this summer from the U.S. McCreary offered a personal example as the conversation turned to the problems of deepfake creations that involve copyrighted works or the likeness of a prominent figure, such as her Revelations Entertainment partner Morgan Freeman.

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