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PGA Tour Seeks More Control Over Media With New Studios Launch
PGA Tour launches massive new production facility in Florida to give it more control over media output when rise of streaming create new demand
Executives at PGA Tour say they are getting ready for a new era in sports when leagues will need to exercise significantly more control over the content that’s made from the games, matches and tournaments that every media outlet wants to show. Amazon Prime Video and Netflix have shown new interest in immersive, behind-the-scenes documentaries that give viewers unique access to an individual team or single player’s experience across an entire season. He says the new facility will leave PGA Tour “better suited than ever to bring incredible stories of our generational athletes to life, for a growing, engaged fan base, no matter where they are.”
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