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Peter Bart: Are You Experiential? Hollywood Eyes Spheres And Squid Games As Cinemas And Streamers Struggle
The reminders are relentless, but the mission under-exciting: Academy voting is “obligatory” for members this week. It’s time to conjure up those lists of “bests.” OK, I respect the ritual but – ca…
As even the once-stodgy Economist puts it, ”Studios are concocting novel ways to soak up demand for live experience.” That’s a signal for fans to desert their couches because “they want more and they’ll eat anything you serve them,” as Netflix’s top marketing executive acknowledges. In that era, Oscar voters confounded their fast-shrinking TV audience by backing “best pictures” like Crash and Birdman – films that never invaded the consciousness of viewers. Further, the major companies today are exploring an even more complex agenda: Their audience, having nodded off during Covid and rebelled against the rising cost of the streaming wars, may actually yearn for live experiences.
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