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Pete Ganbarg Launches Pure Tone Records With Atlantic as He Steps Aside as President of A&R


Pete Ganbarg launches Pure Tone Records, a joint venture with Atlantic Records. Concurrently, he'll step aside as Atlantic's president of A&R.

“It’s the best of both worlds – a golden opportunity to run my own shop, while at the same time having the backing of the outstanding Atlantic team who I’ve worked with so closely over the past 15-plus years.” The formation of Pure Tone is an important event for Pete and Atlantic, as he brings his decades of experience, his impeccable taste, and great ears to steering his own ship, and we’re thrilled to be his partners on this exciting next phase of his musical journey.” He formed Pure Tone Music prior to joining Atlantic as an A&R consultancy, whose clients included Kelly Clarkson, Chaka Khan, Santana, Aaron Neville, Donna Summer, and others.

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