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Pete Davidson Hard Launches Tattoo-Free Skin in Reformation’s Valentine’s Day Campaign
Pete Davidson hard launches his relationship with Reformation in new Valentine's Day campaign, featuring limited-edition crewnecks and boxer briefs.
For the countless Hollywood “it boys” that are chronic bachelors, unable to settle down with any one of the throngs of beautiful women available to them at the push of a DM, there is one Pete Davidson: a chronic boyfriend that has found a way to charm his way into the hearts of a multitudinous list of A-list actors, pop stars and models who, for the most part, only have very favorable things to say about him. The photos also mark Davidson’s official debut of his bare arms and legs, previously wrapped in ink. For the past few years, the one thing that’s given me the space to collect myself has been coming here a couple times a week and being the perfect boyfriend,” Davidson narrates in the campaign video, as he walks into a Reformation storefront in New York and helps a anonymous lineup of women pick out their clothes from outside the dressing room.
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