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Peso Pluma Signs With CAA
Mexican musician Peso Pluma has signed with CAA in all areas.
He currently holds the title of the fifth most-streamed artist globally, boasting over 60 million monthly listeners on Spotify revealing his popularity beyond the Spanish-language market. Following his performances at Coachella and for Sony Electronics, Peso is gearing up for his North American tour this summer and headlining major festivals such as the Governor’s Ball, Sueños and Baja Beach Fest. Additional accolades include four 2024 Premio Lo Nuestro awards, including “New Artist Male” and “Música Mexicana – Album of the Year.” Further, there were eight triumphs at the 2023 Billboard Music Awards, with Peso notably clinching titles like “Artist of the Year, New.” Additionally, he garnered five distinctions at the 2023 Premios Juventud, securing recognitions like “Next Generation Regional Mexican” and “Best Regional Mexican Album.”
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