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Peak TV Heads for Cannes as Mipcom Kicks Off With More Execs and Shows as the Hunt Is On for Game Shows and Unscripted Series
Peak TV Heads for Cannes as Mipcom Kicks Off With More Execs and Shows.
The TV industry has been hit by a quadruple whammy of the economic slowdown, intense phases of restructuring, a pandemic and Hollywood’s double strike, but instead of dying down, its execs and producers are tapping into new opportunities, notably with unscripted content and tech innovations. Arthur Essebag, a famed French TV host, producer and founder of Paris-based Satisfaction Group, says broadcasters have been doubling down on unscripted to fill the void left by American series. “It gives a cadence to the sales process and plays a really important role in in bringing buyers and sellers together in one place and allowing the industry to coalesce around issues, trends and maintain the social side of broadcast, which was sadly missing when we had it taken away from us during COVID.”
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