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Peacock’s Streaming-Only NFL Wild Card Game Drove Record 2.8 Million Sign-Ups, Research Firm Estimates
NBCU's Peacock had 2.8 million sign-ups from its exclusive deal for the Chiefs-Dolphins NFL Wild Card game, according to research firm Antenna.
NBCUniversal ‘s Peacock deal to exclusively stream the NFL ‘s AFC Wild Card matchup between the Kansas City Chief and the Miami Dolphins delivered an end-zone spiking TD for the streamer, according to new data. It was the first time an NFL playoff game was available nationally only on streaming (although it was also broadcast on NBC local stations in Kansas City and Miami markets). Per Antenna, using comparable three-day windows, Peacock’s AFC Wild Card game drove more sign-ups than past Super Bowls that were available on subscription-streaming platforms (although those were not exclusively available on streaming).
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