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Peacock Sets First-Of-Its-Kind Immersive ‘Madden NFL Cast’ Live Gaming Stream
Set for the Texans-Chiefs game on Saturday at 12pm ET, the 'Madden NFL Cast' will blend traditional live football coverage and video game elements.
Announced during half-time of Thursday’s Miami Dolphins-Green Bay Packers game, the third in NFL’s ‘John Madden Thanksgiving Celebration’, the data-powered live football experience will use Genius Sports’ next-gen data and AI platform GeniusIQ to combine real-time data insights with fully branded animations, delivering an immersive viewing experience. Not only are the Texans and Chiefs in first place in their respective divisions, but they have star players at multiple positions whose avatars will help us analyze the game’s biggest plays through the Madden NFL 25 lens. It has long been a point of pride for John and the Madden family that their video game has helped generations of fans and gamers learn and enjoy football, and we are thrilled to continue that tradition.”
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