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Peacock Is Supersizing Its ‘Wicked’ Windfall
Long live the great and powerful DVD extra … on streaming.
Having already conquered the box office and raked in$100 million(and counting) via digital sales, the Universal Pictures–produced musical marvel is now conjuring up all sorts of records for Peacock — and not just through viewing of the movie itself. As Peacock announced late last month, Wicked racked up 882 million minutes viewed in its first three days on the service (March 21 to 23), passing Oppenheimer to become the most-watched theatrical debut in the platform’s five-year history. An NBCU rep tells Vulture that the full suite of Wicked bonus content — everything from a sing-along version of the movie and multiple making-of documentaries and featurettes to a half-dozen deleted and extended scenes — has generated 82.4 million minutes of viewership as of earlier this week.
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