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Peacock Hit It Big With the Summer Olympics. Here’s How It’s Using That Momentum to Boost New and Returning Shows
Peacock took advantage of the Olympics to promote new and returning shows like "Those About to Die,' 'Mr. Throwback' and 'Bel Air.'
As a result, Willett says about 60% of the show’s audience also tuned in to the Games, while 16% to 18% of Olympics viewers watching events like wrestling or boxing then switched to “Those About to Die.” “We’re seeing overlap in the sports that make the most sense.” Throwback,” upcoming priority launches that got plenty of Olympics promo time included the Season 3 return of “Bel-Air,” the new Kevin Hart-Taraji P. Henson series “Fight Night” and the Eddie Redmayne-starrer “Day of the Jackal.” Due to the Hollywood strikes, “Bel-Air” hasn’t been back on TV for a year and a half, so those spots during the Games — not to mention shots during the events of star Jabari Banks, who had traveled to Paris — definitely helped bolster the show’s awareness.
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