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Peacock Hires Casey Benesch To Lead Marketing For Streaming Series & Films
Casey Benesch will will lead the development of integrated marketing campaigns for Peacock series and films programming
In this position, which has been newly created, Benesch will lead the development of integrated marketing campaigns for Peacock series and films programming. He will report to Chief Marketing Officer Shannon Willett, whose team has been undergoing an organizational restructure, beginning last year with the hire of Zaid Al-Asady. Most recently, Benesch worked as the Global Head of Series Marketing at Amazon MGM Studios, where he oversaw strategy and development for all the streamer’s originals.
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