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Peacock Hiking Prices for Second Time in Two Years
NBCUniversal is raising the price of Peacock this summer, coming one year after the streamer's last fee hike.
NBCUniversal is looking to wring more money out of Peacock subscribers, with the streamer set to raise prices this summer — one year after its last fee hike — going into effect for new customers ahead of the 2024 Olympics. The Peacock price increases demonstrate that NBCU — after introducing low-price and even a free, ad-supported tier when the product launched in 2020 to attract consumers — has refocused on making the direct-to-streaming business profitable. In addition, for the 2024 NFL season, Peacock will exclusively stream the Friday night opening game on Sept. 6 between the Philadelphia Eagles and Green Bay Packers live from São Paulo, Brazil.
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