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Pay-TV Falls To 1987 Levels, But Wall Street Analyst Thinks It Could Be “Finding The Long-Imagined Bottom”
Cord-cutting is still driving significant declines in pay-TV subscribers, but traditional pay-TV operators appear to be showing signs of being able to stop the bleeding.
Penetration of linear video delivered by traditional and virtual MVPDs, spanning both residential and commercial categories, has fallen to below half of all occupied households. Before you assume that YouTube TV has feasted on the demise of traditional providers, conquering the business by offering a contract-free, internet-delivered solution to customers wary of equipment, trucks and hassles, think again. Disney CEO Bob Iger may have been looking at some of the numbers contained in Moffett’s report when he offered an enthusiastic take on linear TV during a CNBC appearance Tuesday.
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