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PartyNextDoor: Photos From the Billboard SXSW Cover Shoot


PartyNextDoor: Photos from the Billboard SXSW cover shoot.

But one Thursday night last May, approximately 2,500 fans at History — the Toronto venue Drake, Party’s OVO label boss, opened in partnership with Live Nation in 2021 — welcomed him home to the city, feverishly chanting the lyrics to his beloved hits like “Wus Good/Curious.” SiriusXM Canada had tapped the singer, songwriter and producer to headline the free, sold-out PartyNextDoor & Friends concert to celebrate its new 24/7 hip-hop and R&B channel, Mixtape: North, which highlights homegrown Canadian talent. Over the last decade, Party, 30, established himself as an alternative R&B auteur who seduced listeners — and shaped his genre — with hazy, hypnotic Auto-Tuned vocal melodies, nocturnal trap production and carnal yet cognitive lyricism about what pleasures (and problems) the wee hours sometimes bring.

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