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Parker Posey Dances in Style in New Gap Campaign: ‘Confidence Is a Feeling That You’re Free to Be Your Best Self’
Parker Posey, who stars in The White Lotus Season 3, fronts a new campaign from Gap, an ode to personal style. Shop the Parker Posey x Gap campaign here.
On the heels of her starring turn as the Benzo-downing Southern mom of three in “The White Lotus,” Parker Posey now fronts a new campaign for Gap, out today. The “Feels like Gap” campaign is an ode to personal style, featuring a 90-second spot directed by Talia Collis and choreographed by Sadie Wilking, in which Posey moves freely along a group of dancers to METTE’s “Mama’s Eyes.” The video is paired with a group of artful photos shot by photographer Amy Troost, featuring the iconic actor in a variety of the brand’s Spring 2025 essentials. “When I got to work for the Gap on this shoot, it reminded me of my early days being carefree and comfortable in clothes, and dancing how we wanted,” said Parker Posey.
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