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Paris Olympics: WBD Says Max Drove Streaming Views Of Games Past Tokyo 2020 Total After Just Two Days
Paris 2024 Olympic Games streaming viewing on Max and Discovery+ has driven large viewing for Warner Bros Discovery.
The entertainment giant, which holds the rights to the Olympic Games in Europe, has claimed stats showing the number of unique streaming viewers on its Max service after day two of competition in Paris exceeded the entire total of Tokyo 2020 Games, which were held in 2021 due to Covid-19, on its previous suite of streaming platforms. “The powerful and unique combination of premium movies and scripted content, the best of real life entertainment, and many of the biggest events in international sports is bringing more people to Max and keeping them engaged for even longer. Again, numbers were not broken out but WBD said it reached the figure through tracking linear TV audiences in Denmark, France, Finland, Germany, Italy, Netherlands, Norway, Poland, Romania, Sweden and the UK.
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