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Paris Olympics: Warner Bros. Discovery & BBC Champion Record Ratings In Europe
Paris Olympics Ratings: BBC & Warner Bros. Discovery have championed records as a new generation of stars emerges including Noah Lyles Leon Marchand.
It is not an easy job, but these figures across digital, linear, online and audio demonstrates that BBC Sport’s unique multiplatform offer is capable of uniting the nation with the very best of British storytelling.” The comments came a few weeks after our deep dive published prior to the games, in which we wrote that the Olympics felt at something of a crossroads in a saturated TV viewing market that has struggled to captivate young people. Our sources had also told us that it felt like a new generation of stars was required, one that was offered up to the public early doors in the form of French swimmer Léon Marchand, who won four golds and carried the torch at last night’s closing ceremony.
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