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Paris Olympics: Warner Bros Discovery’s Andrew Georgiou On Why Discovery+ & Max Are “Equal, If Not Better” Value Than Europe’s Top PSBs
Discovery+ and Max provide "equally, if not better" value for Olympic Games coverage than Europe's public broadcasters, a top WBD exec has said.
Discovery+ and Max provide “equally” good, “if not better,” value for Olympic Games coverage than Europe’s public broadcasters, Warner Bros Discovery ‘s President of Sports in EMEA has said. Since then, it has sub-licensed themigi to Europe’s public service broadcasters, as the International Olympic Committee requires a certain level of coverage to be made free-to-air. Despite making the case for WBD’s coverage, Georgiou was keen to stress a collegiate relationship with Europe’s public service networks and the practical sense in windowing Games content, saying: “Our view is there is a really important role for PSBs in almost all markets.
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