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Paris Olympics Organizers Hope Summer Games Will Showcase France’s Modernity, From Gender-Balanced Events to Sustainability Initiatives
The most powerful forces in Paris are aligning to make the three weeks of the Olympic Games a showcase for the modernity of France.
Tony Estanguet, the gold medal-winning French slalom canoeist who is now president of the Paris 2024 Organizing Committee for the Olympic and Paralympic Games, says the event has come a “long way in terms of inclusiveness.” Parisian streetwear brand Pigalle has designed the French team’s uniforms, and the luxury conglomerate LVMH — the company behind Louis Vuitton and Moët & Chandon — is one of the Games’ premium sponsors. But for these Games, we’ve used 95% of existing or temporary infrastructure.” He adds that he made a trip to the Super Bowl in Las Vegas in February to “check out the halftime show and get inspired by the American know-how in creating a big entertainment.”
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