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Paris Olympics Opening Ceremony Delivers 28.6 Million Viewers for NBCUniversal, Most Watched for Summer Games Since 2012
The Paris Olympics Opening Ceremony nabbed 28.6 million viewers Friday across NBCUniversal platforms, making it the most-watched since 2012.
The watery spectacle of Friday’s Opening Ceremony of the 2024 Paris Games delivered 28.6 million viewers for NBCUniversal platforms, making it the most-watched kick off for a summer Olympics since London in 2012. “Last night’s Opening Ceremony, one of the most ambitious and complex in Olympic history, was a spectacle for those in attendance in Paris, delivered a huge audience across our NBCU platforms, and set records for Peacock,” said NBC Sports President Rick Cordella. “Thanks to the tireless effort of our production and engineering teams, and extensive promotion, we are off to a strong start that is in line with the expectations of our NBC stations, and distribution and advertising partners.
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