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Paris Olympics On Pace For Record Ad Revenue, NBCUniversal Says
The Summer Olympics in Paris are poised to set a record for ad revenue, NBCUniversal says, exceeding the previous high just north of $1.2 billion..
Dan Lovinger, President of Olympic & Paralympic Partnerships at NBCU, said $1.2 billion has been collected to date, which is just shy of the all-time mark. Among the factors driving interest from advertisers, Lovinger said, are surging momentum for women’s sports, growth at Peacock and strong awareness that the Olympics occupy prime real estate in terms of live tune-in. Given the timing of the Paris Games in between the Democratic and Republican conventions, Lovinger was asked if political advertising would spill into the Olympics.
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