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Paris Hilton’s 11:11 Media Hires Former Playboy Exec Rachel Webber
Paris Hilton's 11:11 Media appointed Rachel Webber, former chief brand officer of Playboy, as chief commercial and brand officer.
Webber, together with Gersh, will lead the operational and strategic management of the company and oversee its global business expansion and creative go-to-market strategies across new consumer categories, retail partnerships and content franchises. 11:11 Media’s businesses include film, TV, audio, music, books, consumer products, digital and Web3 projects, with a focus on lifestyle, fashion, beauty, wellness, art and travel. On the media and digital front, “Paris: The Memoir” debuted in March 2023 on the New York Times bestseller list, and Slivingland launched in Roblox in August 2023.
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