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Paris Hilton Takes Time Out From 11:11 Media to Talk Business: ‘Everything I Do is Very Authentic to Me’


Paris Hilton and her 11:11 Media partner Bruce Gersh discuss growth catalysts for the company on Variety's weekly 'Strictly Business' podcast.

With a new single out from her forthcoming album, a book partly about her own life just optioned for a docuseries she’ll produce and a new baby daughter to parent, Paris Hilton is plenty busy as it is. The pair stopped by Variety’s Entertainment Marketing Summit last week to talk about jugging it all and the future outlook for a venture Hilton prides herself on keeping on the cutting edge. The latest example of content where 11:11 Media has been active is the book Hilton just optioned last week, “ Toxic: Women, Fame and the Tabloid 2000s,” which she aims to produce as a docuseries.

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