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Paramount-Pepsi Commercial Spotlights ‘Gladiator II’ With NFL, Megan Thee Stallion
A new advertising partnership between Paramount Global and Pepsi promotes 'Gladiator II' with a team up of Megan Thee Stallion and NFL favorites
Starting Thursday, the soda giant will launch a massive video blitz, set in ancient Roman times, that touts not only some of its flagship beverages, but Paramount’s upcoming “ Gladiator II ”; the new NFL season; and even Megan Thee Stallion, who stars in the spot along with football greats Josh Allen, Derrick Henry, Justin Jefferson and Travis Kelce. Such stuff was easier to achieve before the advent of Netflix, Hulu and Max, which let consumers watch their favorite pieces of content at times of their own choosing, a behavior that results in smaller, disparate crowds for each stream of a sitcom, drama or movie. In 2003, Pepsi stirred conversation by creating an eye-popping commercial for international markets that featured Beyonce, Britney Spears and Pink as Roman gladiators battling in the Coliseum to the sounds of Queen’s “We Will Rock You.” Enrique Iglesias appeared as a cruel Emperor whose plans were thwarted by the musical warriors.
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