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Paramount+ Adds Branded Hubs Via Distribution Partners In India And The Philippines; Content Licensing Deals Aim To Boost Cash Flow And Reach
With its streaming operations facing scrutiny as 2024 gets under way, Paramount Global continues to pursue a diversified approach to distributing its flagship, Paramount+. Pam Kaufman, President an…
Tap DMV will create a Paramount+ brand extension for licensed Paramount content on its SVOD service, Blast TV, which is scheduled to launch in June. While Paramount+ ended the third quarter of 2023 with more than 63 million subscribers, it continues to give some Wall Streeters pause, given the company’s debt obligations and the operational cost of streaming. Paramount Global has not set a target date when it expects to reach profitability in streaming, a milestone eagerly anticipated by investors, though Bakish said last November the company is “advancing in the path” to that point.
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