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Paramount Sees Sell-Out for Nickelodeon Super Bowl Commercials (EXCLUSIVE)
Nickelodeon Super Bowl commercial inventory has been sold out by Paramount Global, which has three different content feeds for its 2024 Big Game
It wasn’t child’s play, but Paramount Global has sold out all commercial inventory tied to a coming simulcast of Super Bowl LVIII set to air on Nickelodeon. In some cases, however, the product being advertised in the Super Bowl — a bottle of beer, for example, or sports betting or an R-rated movie — won’t be appropriate for the younger children watching on the home of characters like SpongeBob SquarePants and Chase and Rocky from “Paw Patrol.” The Paramount ad-sales team wasn’t able to sell its Nickelodeon inventory at the same time it was haggling for sales of the CBS Super Bowl telecast, according to the person familiar with the matter.
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