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Paramount Global’s Lisa Kramer On New Paramount+ Branded Hub In Africa & The Changing World Of TV Distribution – London TV Screenings
Paramount Global’s Lisa Kramer On New Paramount+ Branded Hub In Africa & The Changing World Of TV Distribution
The tie-up sees the Showmax owner ink a deal for a Paramount+ hub, bringing a raft of the studio’s content together in a branded block that will be available across the pay TV giant’s pan-African footprint. The deal puts the Paramount+ brand front and center, and hands MultiChoice content from CBS, Showtime, Paramount+ and Paramount Pictures ranging from Yellowstone to Poker Face to Special Ops: Lioness and Survivor. With huge investments in streaming under investor scrutiny, however, “there was a decision to be made” she added, and the question quickly became: “Do we continue to roll out these very large flagship Paramount+ [services], or do we look at the markets outside of that footprint and take a different strategy.”
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