Get the latest gossip

Paramount Global Says It Landed $1B In Digital Upfront Ad Commitments


Sports, broadcast TV and $1 billion in digital commitments paced Paramount Global's overall upfront ad performance, Co-CEO Chris McCarthy said.

With linear TV in free fall, the growth of streaming offers a ray of hope for Paramount, with its direct-to-consumer unit posting its first operating profit during the quarter. In terms of resources, however, the financial strain of operating a mix of traditional and digital assets has resulted in major cutbacks, with the company planning to lay off 15% of its U.S.-based workforce by the end of the year. In a departure from decades-long precedent, Paramount in 2023 decided to ditch its large-scale presentation to ad buyers in New York, replacing the event with a series of smaller-scale dinners.

Get the Android app

Or read this on Deadline

Read more on:

Photo of Digital

Digital

Related news:

News photo

‘Inside Out 2’ Gets Digital, Blu-ray/DVD Release Dates

News photo

‘Kinds of Kindness’ Gets Digital, Blu-ray Release Dates, With Bonus Features and Deleted Scenes (EXCLUSIVE)

News photo

Kobalt Names Bob Bruderman Chief Digital Officer