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Paramount Global Renews Contract With Nielsen After 4-Month Dispute
Paramount Global has a new multi-year deal with Nielsen for all ratings data
They made up for lost time in Monday’s release, finally mentioning that CBS scored record viewership for this year’s AFC Championship, and the network’s broadcast dramas like Tracker, Matlock and FBI have all been performing well. The deal comes just in time for viewership data on Sunday night’s 67th Grammy Awards, which aired on CBS and featured some historic wins, like Beyoncé finally nabbing Album of the Year for Cowboy Carter. That’s after the network tried to rely on other third-party data for the Golden Globes in January, which ultimately muddied the water and made it difficult to make any determinations about the show’s performance year-over-year.
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