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Paramount Close to Dropping Nielsen TV Ratings in Contract Dispute (EXCLUSIVE)
Paramount Global says it will be forced to drop Nielsen ratings on October 1 if the two sides cannot come to a deal for measurement services
“We are asking for your partnership as we navigate this situation.” Paramount would rely on VideoAmp, a rival provider of audience measurement services which has struck deals in recent years with several networks and buy-siders, during any period when Nielsen tabulations are not available. It has added new kinds of data to its tabulations, including examinations of specific groups of audience as well as viewers who watch programs in so-called “out of home” venues like hotels and bars. But in recent years, the relationships has grown increasingly contentious, with the networks questioning the efficacy of Nielsen’s technology, and making a host of efforts to use other forms of audience measurement.
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