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Paramount And Nielsen Hit Contract Impasse As CBS News Gets Set To Host Vice Presidential Debate
Paramount Global and Nielsen have hit a contract impasse, highlighting the sensitivities of the long-fraught measurement sector in the streaming era.
Paramount Global and Nielsen have hit a contract impasse as CBS News gets set to host the vice presidential debate Tuesday night. Other broadcast and cable networks are simulcasting the VP debate, and other media companies remain in business with Nielsen, meaning that a total viewership number will likely circulate this week. But the arrival of a marquee piece of programming, as CBS continues to roll out its fall season and air weekly NFL and college football games of consequence will keep the dispute in play in media circles however long it lasts.
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